Roku announced today that it added 14 new linear channels through its Live TV Guide on its free streaming hub, The Roku Channel, including several new local news streams. Viewers can now access three NBC local news channels, San Diego, Boston and San Francisco Bay Area, as well as LX News, a news network by NBCUniversal Local that is targeted toward adults aged 18 to 45.
According to TVREV, news is a top category that attracts viewers in the free ad-supporting streaming landscape. After experiencing slow growth in active accounts in the first and second quarters of 2022, Roku has been eager to prove its worth to investors and consumers.
“We’re thrilled to further expand our NBCUniversal Local news channels lineup to provide streamers across the country with access to valuable local news coverage through The Roku Channel,” Ashley Hovey, head of The Roku Channel advertising-based video on demand (AVOD), said in a statement. “Since launching our local news category earlier this summer, we have seen users come to The Roku Channel to engage with this programming category in a meaningful way. We’re proud to offer a convenient way for millions of streamers to stay informed on important local topics and current events.”
In June, Roku launched eight NBC Local news channels, the first time that local news appeared on The Roku Channel. In addition to the news channels that Roku added today, other NBC local news channels available on the streaming service include NBC New York News, NBC Los Angeles News, NBC Chicago News, NBC Philadelphia News, NBC Dallas/Fort Worth News, NBC Washington, D.C. News, NBC South Florida News and NBC Connecticut News.
Other than news, The Roku Channel also added new channels in various genres like Westerns, Spanish-language entertainment, true crime and more. The remaining lineup of new linear channels includes the Ion Channel, which will feature episodes from “NCIS,” “Chicago P.D.,” “Law & Order: SVU” and other well-known series; Roku Channel Westerns, which will give viewers classic Western titles like “Apache Junction,” “The Westerner,” and “The Rebel;” Cine EstrellaTV, a new Spanish-language channel available through The Roku Channel’s dedicated Espacio Latino hub; other channels inluce BBC Kids, BOUNCE XL, Cheaters, Court TV, Grit Xtra, Ion Mystery and Ion Plus.
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via Technews
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